Unlike conventional businesses, pure play retailers focus all their efforts on a single product or service. But no pure play retailer can generate more sales revenue by focusing on brick and mortar stores. Nowadays, most users prefer web stores to conventional brick and mortar stores. Likewise, they use the internet for performing pre-purchase research and experience richer shopping experience. However, a pure play retailer can no longer drive digital sales through eCommerce websites. A proper mobile strategy for pure play retailers has become absolutely necessary. Continue reading Mobile Strategy For Pure Play Retailers →