From the looks of it, Google‘s latest foray into social web, in the form of +1 button might end up with same fate as  its predecessors. In case you are unaware,it is the button at the top with +1 caption which according to Google official blog is digital shorthand for “this is pretty cool”  is the search engine giant’s reply to Facebook “Like”. The fact that Google replies with a sentence like “this is pretty cool” to Facebook’s four letter “Like”  may give us a rare insight on the mindset prevalent within Google’s team.  The 2 character button itself  may conform to the Web 2.0 trends,the descriptive sentence makes one wonder if  they have embraced Web 2.0 with all their hearts or are just going along with the tide. This would also explain why Google continues to fail in getting a foothold in Social Web.  Anyway, I am getting ahead of myself  😛 the pertinent to ask at this point of time is whether +1 is really going to be successful or not.

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