Category Archives: Enterprise Application Development

How Is Embedded Finance Revolutionizing Financial Services?

Enterprise Application Development, Fintech, IT Outsourcing, , Mindfire Solutions

Embedded Finance Revolutionizing Financial ServicesEmbedded finance, often referred to as embedded banking, falls under the banking as a service (BaaS) segment. It refers to the integration of financial services such as insurance, loans, debit/credit cards, investments, etc. into the traditional, non-financial sector. Simply put, it is the process of non-financial entities integrating financial services or products into their own platform, using APIs.

As per a study, the embedded finance market would approximately be valued at over $138 billion by 2026. The market is estimated to grow at a CAGR of 16.4% between 2022-32.
It is, therefore, a tool that promises to revolutionize the future of banking.

E-commerce and online marketplaces are all examples of embedded finance. For instance, you shop online to buy electronics, trousers, accessories, etc.; or book a cab home. When you reach the payment option, you are led through a payment gateway to make the payment through your selected mode of payment. That is nothing but embedded finance where you don’t need to leave the app or portal to make your purchase.
Here’s how traditional, non-finance entities can benefit from embedded finance:

Benefits

Enhances Customer Experience

Embedded finance makes customers’ digital experience more convenient because they don’t really feel the “pinch” of making payments. With digital payments gaining prominence, it makes purchasing experience easy and accessible, as it is important for businesses to close a transaction in the most seamless manner.

Enables Customization Of Financing Offering

The current trend in digital purchasing experience is now centered on providing a more personalized experience to users. Due to a lot of competition from companies offering similar products at similar prices, making the right offer to the right customer becomes more important for your business to grow at a fast pace.

This can be achieved by collecting and analyzing your customers’/ visitors’ data. And this is where embedded finance can help gain visibility over your customers’ transactions, and let you understand your customers’ real requirements.

A great example is the rewards apps that gather insights into customer purchases, where generating and managing personalized offers and discounts for customers becomes easier.

Makes Financing Processes More Secure

The banking and finance industry has long been battling with security concerns. Embedded finance plays a vital role in a customer’s decision-making process to invest, borrow, or lend money. It helps create a safe financial environment for users through the implementation of real-time monitoring platforms. And also makes the integration of credit products into a traditional, non-financial system a seamless one. Thus, it adds an added security layer by integrating various security measures.

Seamless Integration of Various Payment Options

Embedded finance also enables the inclusion of additional services to the overall buying experience. Integration of options to buy now, pay later; or pay the EMI amount and buy the whole product, offered by the embedded finance system makes the buying process less tedious for the users.

For example, e-commerce platforms such as Amazon not only offer customers the option to pay for their selected products entirely, but also recommend paying in installments. Upon selecting the installments option, the users are then seamlessly transferred to the EMI or insurer’s offer. It thus makes the whole purchase process faster, easier, and more secure.

Increase Customer Acquisition

Embedded finance’s main benefit is offering convenience to customers. When used tactfully during the customer onboarding stage, it makes it easier and more convenient to increase customer acquisition. The solutions and services offered through embedded finance enable your users to have an end-to-end interaction with your firm through their smartphones and devices.

Let’s look at the top players of embedded finance:

Key Players of Embedded Finance Culture

Digital Platforms

These are non-fintech firms that are focused on developing customer-centric digital platforms such as mobile apps, desktop applications, or websites. They offer customized financial solutions to customers based on their research and understanding of target audience segments, by ’embedding’ those services within their platform.

Financial Institutions

This category includes banks, small finance banks, NBFCs, and all institutions dealing with finance. The role of financial institutions in the embedded ecosystem can be categorized as follows:

  • Embedded payments:

These include firms offering an electronic wallet system with balance management and payment options. They enable online firms that sell goods and services online to directly integrate payment service features on their platform. Some firms may even launch their own payment solution, too. Examples include companies such as Square and Razorpay.

  • Embedded lending:

A non-financial firm offering one or several loan options to clients which allow them to purchase a product/service falls under this category. Although many marketplace platforms provide deferred payments and loans to their end customers, some of them also offer business loans to their merchants or suppliers.

  • Embedded banking:

Includes various banking services like saving accounts, transaction management, services like credit/debit cards, and more. The embedded banking process becomes similar to vertical banking when non-financial companies cater to a specific customer group.

  • Embedded insurance:

Embedded insurance is a boon for online retailers and marketplaces. It enables them to offer protection to the products they’re selling to their customers, against any damage. And this is also a priority for the customers. For instance, Amazon already offers insurance for its products.

  • Embedded investments:

Here, investors not only do stock trading, buy mutual funds, retirement plans, etc., but also receive the latest updates and market news on the same platform. This segment has insurers and investors as service providers behind them, often connected via API (application programming interface). It is to be noted that these firms aren’t licensed insurance or investment firms, similar to embedded banks.

Embedded FinTech Companies

FinTech companies are tasked with creating end-to-end software tools (APIs and SDKs), which help connect financial institutions to digital platforms. The SDKs (software development kits) enable importing functionalities within a mobile or a web app seamlessly with easy integrations. Examples include firms such as Google Pay, Paytm, etc.

Final Notes

Embedded finance enables financial firms to understand their customers better, and build meaningful relationships with them. It can thus definitely be called an underrated but promising tool to bolster the mainstream payments industry’s growth. At the end of the day, all the parties involved in a transaction profit from embedded finance: the provider, the suppliers, and the end customer.

Mindfire Solution has assembled a team with extensive experience in delivering products for disruptive FinTech startups, payment service providers, online lending platforms, insurance companies, and players in digital banking.

If you are looking to adopt the technology into your application development mix, visit Mindfire Solution.

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Effectiveness of the Membership/Subscription Model in E Commerce

eCommerce, Enterprise Application Development, iOS App Development, IT Outsourcing, Mobile App Development, Web Application DevelopmentMindfire Solutions

Subscription Model in e-Commerce

In recent years, the membership/ subscription model in e commerce has become increasingly popular among businesses across the board. Platforms such as Netflix, Amazon, and Spotify are some examples that have tremendously benefited from the subscription-based model. The subscription-based pricing strategy is seen as a way to attract and retain customers by providing incentives such as discounts, loyalty programs, and early access to products or services.

According to Gartner, by the end of 2023, 75% of organizations selling direct-to-customers will adopt a subscription-based pricing model. From these numbers, one can easily conclude that the subscription model is here to stay.

But why are businesses so keen on adopting this pricing model?

In this article, we will discuss the effectiveness of the membership/ subscription model and some of the challenges businesses can face while adapting to this model.

Benefits of a Membership/ Subscription Model in E Commerce

  • Accurate Revenue Prediction

Subscription-based businesses can accurately forecast their revenues and profits as they receive a relatively consistent level of income from the customers. This allows them to plan their operational, marketing, and development costs better.

Additionally, since the customers purchase their products at a regular cadence, the pricing model businesses can also better manage their inventory.

  • Reduce Customer Acquisition Costs

The cost of acquiring new customers is continuously increasing, with Harvard Business Review estimating that customer acquisition can be about 15 times more expensive than retaining a customer. The average customer acquisition cost, or CAC, for ecommerce businesses, is around $45 per customer.

The membership model allows businesses to build long-term relationships with already existing customers. This way, companies can focus on customer referral programs and word-of-mouth marketing, which is less expensive than paid marketing campaigns and result in a reduced CAC and increased profits.

  • Higher Customer Retention Ratio

The ecommerce subscription model offers businesses opportunities to improve their customer retention ratio. With this pricing strategy, businesses can offer exclusive incentives and rewards that encourage subscribers to stay longer with the platform and provide a more personalized service to their customers.

For example, Stitch Fix, an online fashion company that offers a subscription-based model, asks its customers a few questions about their clothing style at the time of onboarding and recommends clothing items accordingly. This way, customers receive personalized outfits tailored to their individual needs, which improves the customer experience on the platform and results in a better retention rate.

  • Increased LTV

LTV, or Lifetime Value, is an important metric for ecommerce stores that measures how much a customer spends in their entire life on the platform. Studies have shown that the platform that offers subscriptions can increase their LTV by 230%. This is due to the fact that subscription business models are more focused on providing consistent value over an extended period of time to their customers.

  • Higher Customer Engagement

For businesses with a one-time product purchase mode, it takes significant effort, strategizing, and investment to engage customers with the brand. However, if a customer has subscribed to a business, it means they found value in the products and services of the brand and are interested to hear more from them. This makes it easier for companies to engage with the subscribers and also encourages them to use the platform more frequently.

Challenges with the Subscription Model

From the above benefits, we can see that the subscription/membership model is an effective way to scale your business and generate more revenue. However, ecommerce businesses can face several technical challenges while adopting this pricing strategy on their platform.

Subscription Customer Management

Usually, subscription-based businesses have several customers visiting the platform at the same time. It can be challenging to manage customers’ orders, purchase history, billing information, and communications needs with a dated system. This can lead to inaccurate customer data and result in poor customer experience.

Flexible Subscription Options

Subscriptions are often tailored to fit the customer’s needs. Offering flexible subscription plans is a great way to attract more customers; however, it also comes with its challenges, such as added complexity in billing and inventory management system integration.

Security Threats

According to studies, the ecommerce industry is currently facing 32.4% of all successful cybersecurity threats annually, making it essential for such businesses to be well-equipped with appropriate tools to avert such threats. This is especially crucial for businesses with a subscription model, as they consist of customers making recurring payments at once. If appropriate measures are not taken to ensure the safety of each payment gateway, it can make the platform vulnerable to attacks. Subscription businesses must invest in advanced security technologies to provide secure payment gateways and protect customers’ data and privacy.

Failed Transactions Management

For businesses with a significant number of subscribers, it can be difficult to notice when transactions fail. Furthermore, manually going through customer records and identifying failed transactions can be a time-consuming task. Subscription businesses need an effective system to send alerts about such incidents and take prompt action.

Conclusion

The membership/ subscription model in e commerce has proven to be an effective pricing strategy for ecommerce stores and other businesses. It allows businesses to increase their customer loyalty and lifetime value while reducing costs associated with an acquisition. Overall, it is a great option for any business that is looking to build long-term relationships with its customers and drive more sales.

However, adapting to a subscription model also comes with its own set of challenges, which, if not addressed, can lead to poor customer experience and, eventually, loss of subscribers.

We provide e commerce software development services, assist businesses in navigating these challenges and creating a customer-centric ecommerce platform. We leverage cutting-edge technologies to address the pain points and provide a solution that is tailored to your business
Visit Mindfire Solutions to learn more about us.

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Thriving in an Age of Tech Disruption

Blockchain Technology, Custom Application Development, Enterprise Application Development, Mindfire Solutions, Web Application Development, , , , Mindfire Solutions

tech disruption by mindfire solution

Since the past decade, the pace of tech disruption has significantly grown with the increasing applications of technologies like AI, ML, and IoT. The global pandemic has only accelerated the wave of tech disruption by creating the demand for innovative and dynamic solutions.

Companies are constantly experiencing the need to innovate faster while keeping up with customer expectations so as to stay competitive. According to McKinsey, businesses adopted digital solutions 25 times faster than their own estimates during the pandemic.

In this blog, we will explore how IT firms are helping customers thrive during this period of rapid change and what they should do to prepare for further disruptions.

Leveraging Cutting-Edge Technologies

One of the key ways IT firms are allowing their clients to overcome tech disruption is by leveraging cutting-edge technologies like Artificial Intelligence (AI), Machine Learning (ML), and the Internet of Things (IoT). These technologies enable IT organizations to create innovative solutions that can address problems quickly and efficiently.  

  • Artificial Intelligence & Machine Learning

AI technology is used to automate manual processes, while ML algorithms provide a way to analyze large volumes of data at high speeds. A survey has revealed that 72% of business leaders believe AI gives a focused edge on scaling enterprises. The AI market is expected to grow from $89 billion in 2022 to $407 billion by the end of 2027.

With the help of AI and ML, IT firms offer several solutions like customer segmentation and targeting, fraud detection, inventory management, behavior prediction, product recommendations, testing software, and many more. These solutions can enable their clients to maximize the value derived from their data.

  • Natural language Processing

Natural Language Processing, or NLP, is a subfield of AI that deals with analyzing and generating text and speech. IT companies leverage NLP to allow their clients to offer customized customer support services by using conversational bots. These bots can understand natural human language and respond accordingly.

In addition, tech companies are leveraging NLP to develop solutions like voice biometrics, automated content moderation, and sentiment analysis. With the rising application of NLP, its market capitalization is compounding at a CAGR of 18% and is projected to grow from $26 billion in 2022 to $161 billion by 2029.

  • Internet of Things

The Internet of Things (IoT) is another technology that IT companies are using to help their clients overcome tech disruption. Reports suggest that by the time we reach 2030, there will be about 30 billion IoT-connected devices.

IoT solutions enable IT firms to build connected systems which gather real-time data for their clients from any device in the network. Businesses can then use this data for predictive decision-making, such as identifying when a machine needs maintenance.

Additionally, these technologies are combined with existing business intelligence tools, such as analytics and reporting software, for deeper actionable insights into customer behavior.

IoT devices have applications across different industries. For example, IT firms are utilizing IoT with a combination of technologies like AI, ML, and cloud computing to offer improved healthcare services so that healthcare providers can monitor and treat patients remotely.

  • Cloud Computing

Cloud computing has been one of the most transformative technologies over the past decade. According to studies, the cloud computing market is currently worth $480.04 billion and is predicted to reach about $1.7 trillion by 2029.

Cloud solutions make it possible for IT companies to offer scalable and secure services that can be accessed from anywhere in the world. With cloud technology, tech companies can facilitate agile business operations by allowing their clients to scale their resources depending on their requirements.

Future-Proof  Your Business: Prepare for Tech Disruption

Along with leveraging cutting-edge technologies, IT firms also need to be proficient in the tech that is set to transform the market in the coming years. This will allow their clients to stay ahead of the curve. Some of these technologies include:

  • Blockchain Technology

Blockchain technology is a distributed ledger system that can be used to store data in an immutable way. It is a decentralized form of record-keeping that makes it difficult for cybercriminals to breach confidential data. IT companies can leverage this cutting-edge technology to help their clients protect sensitive data from unauthorized access.

It can allow IT companies to offer services like smart contract creation, asset tracking, and digital identity management.

  • Web 3.0

Web 3.0 is the upcoming generation of the internet that has been designed to provide users with complete control over their data. It utilizes technologies like blockchain, AI, and ML to provide a better and more dynamic web experience than the current version of the internet. This will enable IT firms to offer web-based services that can be used to create secure digital ecosystems for businesses.

As Web 3.0 becomes more prevalent, IT firms will have to focus on developing decentralized applications powered by blockchain technology to deliver integrated functionality.

The market cap for Web 3.0 was estimated to be $1.36 billion in 2021 and is projected to reach $64 billion by 2029.

  • IPA

Cloud computing has been one of the most transformative technologies over the past decade. According to studies, the cloud computing market is currently worth $480.04 billion and is predicted to reach about $1.7 trillion by 2029.

Cloud solutions make it possible for IT companies to offer scalable and secure services that can be accessed from anywhere in the world. With cloud technology, tech companies can facilitate agile business operations by allowing their clients to scale their resources depending on their requirements.

Conclusion

Technology is constantly evolving, and IT firms must stay ahead of the curve by implementing cutting-edge technologies in their services. Blockchain technology, Web 3.0, and IPA are some of the technologies that have the potential to transform the market in the coming years. IT firms should invest in these new technologies and focus on developing integrated solutions that utilize these tech disruptions for better results.

At Mindfire Solutions, we understand the importance of staying ahead of the curve and preparing for the future. That’s why we are always working on new and innovative technology solutions that can help our clients thrive in an age of tech disruption. Whether it’s using artificial intelligence and machine learning to make better business decisions or harnessing Blockchain technology for enhancing process flow, we have a team of experts who can help with your every business needs.

If you are looking for looking to leverage cutting-edge technology to fulfill your business goals, contact Mindfire Solutions today.

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Application Development

The Future of Application Development for Enterprises: React

Enterprise Application Development, Mobile App Development, ReactMindfire Solutions
Introduction

Mobile applications play an essential role in generating revenue for businesses with an online presence. An application has all the functionality of the company website, but it is more compatible with the mobile device’s hardware and interface. Mobile Application development has helped multiple industries to expand their global footprints.

According to a latest industry report, mobile applications were responsible for generating 365 billion U.S. dollars in revenue worldwide, and it is not hard to predict that these numbers will only increase. It is projected that by 2023, mobile applications will rake in business well worth over 935 billion U.S. dollars for companies globally.

As the future of mobile applications is looking very bright, more companies are focusing on developing applications that offer a seamless user interface and meet all their customer’s requirements. However, it is not an easy task to create a successful application.

There are many methods and approaches you can adopt to develop an app. You can choose to build a native application, or you can go for cross-platform app development. You also have the option to choose from different programming languages and frameworks.

Most companies prefer a cross-platform app development framework because it saves a lot of time and resources. One such framework that has grabbed the attention of developers is React or React Native, to be specific. A latest industry report showed that as of 2020, React Native was the 2nd most popular choice among developers for cross-platform app development.

Before we get into why React or React Native is the future of enterprise application development, let us understand a bit about it.


The Key Features Of React Native

React Native is a cross-platform application development framework created by Facebook. It was made an open-source platform in 2015 and has been used by many enterprises ever since. Popular companies like Instagram, Netflix, Flipkart, Tesla, and others have used React Native for cross-platform development.

An application that is used for Android and iOS is called a cross-platform application. React Native makes it very easy to build a cross-platform app. The developer will only have to write the code once, and the app can cater to multiple mobile operating systems.

Even though React Native is a cross-platform app development framework, one of the benefits of developing an app on React Native is that it delivers a user experience akin to a native application. Hence, you can expect a React Native app to run smoothly without any glitches.

Many computer engineers and developers claim that, with time, more and more enterprises will choose React Native for cross-platform application development. Let us dissect why that is the case.


Why Is React Native Future Of Enterprise Application Development?

Here is why React Native will be the future of mobile app development for enterprises:


● Reduces Development Time

One of the things that most companies love is reducing the time to market so that their product can be available as soon as possible. By using React Native, businesses can achieve lower time to market. It enables the developers to build the app in a much faster and efficient way.

The developer using React Native can create an application in 30% less time than the other platforms. As the development time reduces, the production cost also goes down. It is the reason why companies prefer React. It is also the reason many startups are choosing to develop their app on React Native.

Startups always aim to achieve high returns with minimum investments. Another advantage of React Native is its code reusability. 90 % of code written for Android can be used for iOS and vice versa. It again saves much time.


● Cross-Platform Ability

As discussed earlier, React Native is an excellent framework for cross-platform app development. However, at the inception of React, you could have only developed applications for iOS. Later, when Facebook realized the full potential of React, they re-developed the framework that was compatible with Android as well.

React Native allows your team developers to build an application on a single platform. This process eliminates any miscommunication among the team. There are different design specifications for different operating systems. React Native also came up with a solution to this problem by providing file extensions that can be used when needed.


● Native Nature

The name “React Native” was given to the framework because the application developed on it can operate as a native application. A native application can only work on one operating system; It can work for iOS or Android, but not both. Native applications have better integration with the device’s hardware and therefore deliver outstanding performance.

This native app-like performance is because of the native widgets of React Native, which also helps in UI development. In fact, React Native surpasses native applications in terms of performance.

Another reason for the excellent performance of React Native is JavaScript, which is the scripting language in React. It allows the framework to create complex applications.


● Real-Time Updates

Real-time updates are another feature that attracts businesses towards React. You can push new updates into the application without user intervention through the app stores. Due to this, users get to enjoy the updated version of your app seamlessly.

React Native makes the up-gradation cycle of your app short and direct.


● Unparalleled User Experience

Most business owners are looking to provide a top-notch user experience to each individual using their application. Its compatibility and native app-like nature ultimately add up to create a rich user experience that your target audience will enjoy and will not mind revisiting your application when needed.


● Large & Growing Community

React Native has a large community of experts backed by Facebook. The React Native community is very active. If the developer faces issues at something while using React, they can share their problem with the community, and the community helps overcome it. There are already more than 2 lakh questions and answer on React Native, so the answers to their questions may be available.

Overall, this makes things easy for the development team if they face any issues while using React framework.


The Way Forward for Application Development

The value that React Native adds to the enterprise application makes it a clear choice among the business owners and developers for cross-platform application development. With less effort and money, React Native offers a high Return of Investment, which most companies want.

From the above points, it will not be a stretch to say, “React Native is the future of enterprise mobile application development”.

Like other businesses, if you too are looking for SaaS Based System, Mindfire Solutions can be your partner of choice. We have deep expertise in React Capabilities. With a team of highly skilled and certified software professionals, that have developed many custom solutions for our global clients over the years

Here are a few interesting projects we have done with the help of React. Click here to know more:

Case study for a social network platform for travellers.

Case study for a video consulting platform.

Rental and Property management case study.

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Software Development Partner for SMEs

The Importance of a Software Development Partner for SMEs?

Enterprise Application Development, IT Outsourcing, Organizations and Leadership, Small and Medium Businesses, Software Engineering, Software Industry, Thoughts,

Small and medium enterprises that been highly successful are found to have at least two things in common – relentless focus on the fundamentals of their businesses and the uncanny knack of identifying and riding on a market/technological wave. There is also another common thread that connects them all, one witnessing an exponentially rise in its relevance– ‘Information Technology’ as an enabler. Not surprisingly, the one question that gets discussed in any SME nowadays is: “How do we meet our software development needs?”

Developing software in-house is definitely an option. But it can only be pursued by trading off against investing the resources in the core business activities. The alternative course lies in outsourcing all the work to a partner who has the required expertise. Software development is a specialized field. It requires focused and continuous effort to build capabilities to deliver, and upgrade to avoid the risk of oblivion. Thus, a reliable software development partner is priceless. Here’s why

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Quality vis-a-vis Tenure?

The length of time a software partner has been in operation indicates how well it can adapt to the shifting demands of the industry and its clientele. A longish tenure essentially means that their investment in software engineering processes and related measures are robust and that the company can ascertain the benefits of expertise and flexibility in their engagement. Their deliverables, thus, are expected to be of a certain distinct level.

Technical Knowledge

It being its core area of work, a capable partner can provide quick access to technical skillsets with both depth and breadth of expertise. Building such capabilities in-house requires a continuous expenditure of time and money. The same if accessed through a partner relives an SME of a lot of headache. Infact, the services of multiple outsourcing providers can also be availed if the needs are varied, thus enabling the SMEs to be nimble-footed in responding to market opportunities.

Expense

The overall cost of establishing and maintaining a software team is quite high. It involves cost attached to hardware, software and most importantly acquiring and retaining relevant talent. Outsourcing offers the privilege of flexibility, for ramping up and down of resources, and of getting access to the exact type of technological expertise to handle exact needs and fluctuations in work generation.

Domain Knowledge

Seasoned developers with a track history of successful project execution in a certain domain can recommend the best of the industry practices while offering solutions. Domain knowledge translates to better and faster identifications of gaps, precision in technological solutions and identifying opportunities for improvisation.

Crisis Management

The true test of the character of a software partner arises during instances of crises. Software companies, which have served multiple clients over many years, end up facing multiple types & instances of crises during the tenure. The experience equips them to respond to such situations better in the future. The more diverse the experience of the partner the better the response expected.

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If the benefits of outsourcing to a partner seem businesswise prudent, then caution needs to be exercised in its execution. Just identifying a player is not good enough for the purpose. One runs the risk of being limited by the capabilities of the services provider in the long run. It needs to be ascertained that the partner is doing enough to keep pace with the rapids changes in the field of Information Technology. Besides that, exploring various models of engagement is also an important aspect of any partnership.

How much an SME truly gains out a partnership with a software development company is directly proportional to these factors mentioned above.

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If you have any queries in this field, talk to Mindfire Solutions. For over 19+ years now, we have been the preferred Software Development Partner of over 1000+ Small and Medium-sized enterprises across the globe.

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Java vs PHP for Enterprise Application Development

Custom Application Development, Enterprise Application Development, Java Developers, Programming Languages Comparison

Java vs PHP for Enterprise Application DevelopmentLike consumer applications, enterprise applications also need to deliver optimal user experience. But enterprise applications are developed with the aim to make employees productive and processes efficient. Hence, enterprises want to develop the custom software applications in the best programming language. The programmers have option to write enterprise software applications in a number of programming languages including Java and PHP.  Java is a general purpose programming language, whereas PHP is used widely as a server-side scripting language. Java is a compiled programming language, whereas PHP is an interpreted programming language. Continue reading Java vs PHP for Enterprise Application Development →

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