At the beginning of this millennium, the PC/OS wars had practically ended. You used Windows everywhere. Only some companies like Mindfire, which worked on Apple Mac development, had any use for platform diversity. Everybody bought Wintel – because you had to. Software was made for Windows only in most cases, so being on anything else meant being unable to run most things you needed.

Then, several unexpected things happened.

First, Operating Systems. The OS landscape changed. Apple made a spectacular comeback, and working on a Macbook was cool again. Mac OS X flew high. And Ubuntu rose from the ashes of Unix and Linux fragmentation, unifying them and making a friendly Linux.

Second, the Internet. The web became dominant platform for app delivery. Functional software that looked grey and dull, was suddenly all over the colorful web. Chrome and Javascript/AJAX hastened user experience on browsers that rivaled native desktop software.

Third, Design. Or, the ascent of design. Apple led the charge, and the world of tech grew to appreciate design for what it was – the yin for its yang. And those dull grey apps died a quiet death.

Fourth, Consumers. Technology exploded from enterprise/business to the consumer setting. Revenue started skewing towards consumers – although that died an early death due to our next point.

Finally, Devices. In came the world of smartphones and tablets, which changed the meaning of computers. And led to the creation of cloud. And desktop platforms became just one out of many access points for the cloud. Which leads to the Internet of Things. Coming next.

All the above made desktop platforms a choice, since the world of computing was no longer restricted to the PC and OS you used. Today, consumers buy Mac systems and techies buy Ubuntu systems, without needing to think what they will not be able to do. Because they can do everything.

At Mindfire, we celebrate this victory of choice with a commitment to platform diversity. Mindfire is investing in Ubuntu and Macbook laptops, aiming to have at least 15% of our people on Macbooks, and 15% on Ubuntu.

Why is diversity important?

A rainbow is interesting only because it has all those colors.